On February 22nd, 1924, President Calvin Coolidge became the first President to deliver a radio address from the White House. This was a great step for, not only communications technology but, the fashion in which world leaders interact with their peoples and conduct campaigns.
Communications technology has come along way in the last century. The advent of television revolutionised the way which the public views and interacts with politics. Since the 1960s, television has given rise to ‘style over substance’ politics, allowing the likes of John F. Kennedy and Tony Blair – crisp and charismatic individuals – to get into office.
Just look at today, and how we see Presidents stepping into the unknown territory of social media; Obama’s victory in 2012 was made possible by ongoing social media campaigning (like his successful #Obama2012 Twitter hashtag). What’s more, one cannot overlook the degree to which Donald Trump has reaped the benefits of social media as he was able to damage Toyota stocks by $1.2 billion in January with one Tweet. [Toyota loses $1.2bn in value five minutes after Donald Trump’s tweet]
Inaugurated in August 1923, landmarks of the 30th US President’s administration include the last US state visit to Cuba until 2016 and various tax cuts which are considered as having contributed to the ‘Roaring Twenties’ (the period of great economic upturn following WWI until the Wall Street Crash in October 1929). In December the year before, Coolidge had made the first ever Presidential radio address, although this was not delivered from the White House. Coolidge also went on to help create the Federal Radio Commission, which has now evolved to become the Federal Communications Commission (FCC). [whitehouse.gov – Calvin Coolidge]
Calvin Coolidge was also the star of the first Presidential film with sound. Watch here below: