British tabloid The Sun endorses the Labour Party for the 1997 General Election.
Central to Australian Billionaire Rupert Murdoch’s media monopoly, The Sun has long-been a loyal supporter of the Conservatives, but broke ranks with a ‘tired, divided and rudderless’ Tory party in 1997, claiming a new leader was needed in ‘an election for the millennium’. It is estimated that their change in allegiance cost the Conservatives approximately 500,000 votes. The Sun, with the largest readership in the UK, is historically hugely influential to UK voters, for example in 1992 the headline “If Kinnock wins today will the last person to leave Britain please turn out the lights” was integral to destroying Labour’s electoral chances.
The paper’s switch had much to do with Blair’s transformation of the Labour Party into one subservient to big business and corporate interests, abandoning its socialist roots and becoming ‘New Labour’. Tony Blair shared a close relationship with Mr Murdoch, and it was revealed that Blair became godfather to his daughter in 2010.
The influence of The Sun remains ever constant, and a move away from corporatist ‘New Labour’ policies in the party’s recent years has only resulted in constant aggression from the tabloid. They constantly abused leader Ed Miliband in the run up to the 2015 election, and the elevation of the openly socialist Corbyn months later has only intensified this antagonism. It is clear that a Labour Party will only be accepted by The Sun if it is willing to serve the interests of the media and business elite.
Some excellent research on the influence of The Sun can be found here http://users.ox.ac.uk/~chri3110/Details/Sun%20paper.pdf
For the policies of the proudly socialist Labour Party of Jeremy Corbyn